2023 BEAUTY TREND FORECAST
2022 was a huge year for beauty trends, as we carried through habits formed during the pandemic and rediscovered beauty that we put aside in lockdown.
From the fast beauty trends (shaggy mullet anyone?) through to the trend winners (glowy skin!) 2022 was a year we could have fun and be experimental with beauty again.
So what does that mean for beauty in 2023? read on to find out more about our top 5 trend predictions set to dominate the beauty world over the next 12 months…..
SKIN WELLNESS
Barrier care has been a hot topic in the beauty world for some time now and it’s only going to get bigger in 2023 as more consumers become aware of the benefits of a healthy barrier. If your skin barrier is functioning at its best to retain hydration and protect against external aggressors, then skin is less prone to issues such as dryness, sensitivity, or acne.
So, what does that mean for the beauty world? Ingredients that help to strengthen the skin barrier such as Ceramides, Niacinamide and Omega Fatty Acids will be must-have inclusions in new beauty launches.
Ingredients that focus on the repair of a damaged barrier will also be in demand, such as humectants like Hyaluronic Acid and skin soothers like Aloe Extract. Skin slugging will evolve into skin flooding with a focus on intense hydration. So not exactly new news in terms of ingredients, but the education around why they are important, their inclusion in products, and the consumer demand for these ingredients will all grow in strength.
Finally, skincare launches will layer in multiple ingredients that are formulated to take the guesswork out of layering and focus on accessible ways to achieve healthy skin. Community66 is a example of a brand leading the way with this trend.
SKIN TINT HYBRIDS
As we invest in skin wellness for a dewy skin glow, there becomes less need to cover it up. As a result, we see the trend for lightweight skin tints, tinted moisturisers, serums and SPFs continuing to grow in 2023.
Designed to enhance your natural skin glow and infused with skin-loving ingredients, lightweight skin perfecters are not new formats - BB creams blew up this trend in 2011.
However, ingredient and texture innovation will continue to engage new consumers, especially with hybrid benefits appealing to consumers with tighter budgets in the cost-of-living crisis.
NAILED IT
2022 officially saw Hailey Bieber bringing back nail trends.
During the pandemic and economic downturn, nails were deprioritised with nail salons taking a hit. The glazed donut nails changed that, with a renewed focus on nail colour, finishes and shapes once again.
Heading in 2023 ombre nails, chrome nails and clean girl nails are already hot, but it’s the next viral Hailey nail moment that will get us all posting our latest nail look.
EYE LINER EXPERIMENTATION
Eyeliner always offers up the opportunity for application innovation and trend looks, and 2023 will be no different. Following Wednesday inspiring a new surge of gothic grunge makeup, eyeliner will continue to be bold and heavy in 2023. Whether its flicks, fully layered or criss-crossed in the corner, liner is easier than ever to master with social tutorials and product innovation. Gemstones will also offer a new way to play with accent liner looks.
NEXT GEN ACTIVE AGING
Anti-ageing is long gone and for years pro-age has been more of a focus, with the attitude that aging is a privilege and should be celebrated.
In 2023 products and ingredients for addressing mature skin needs such as lines and dullness will be a focus, in parallel with the “notox” trend for supporting the skin without the need for invasive treatments. This will be done with an attitude of transparency and honest conversations, with ageing being nothing to be ashamed of but also not brushed aside or deemed irrelevant for beauty users.
As a result, much- loved ingredients such as Peptides, Collagen, Retinol will all be prioritised, alongside new age supportive ingredient heroes such as Chebula and Resveratrol.
Thanks for reading! For more info on these trend predictions please get in touch for a chat.
THE BEAUTY BRAND COACH