Creative beauty, lockdown and daisy nails...
A wonderful trend that is emerging from our locked down status is an outpouring of creativity. Kids are sharing their rainbows as an act of love and solidarity for the NHS, skilled knitters are creating hearts for COVID19 victims and their families, and sewing enthusiasts are stitching scrubs like there is no tomorrow.
While we are all hoping for some semblance of ‘normal’ to return soon and patiently waiting for a VERY long overdue hair cut or for our extensions to be replaced, creativity at home is gaining momentum and hopefully keeping us on an even keel. Below, we have highlighted just a few great examples of (what we think anyway) of people helping us to find our creative flare during this time.
Rob Biddulph hosts a brilliant You Tube show, Draw with Rob (for those of you of a certain age, think Take Hart), where he shows viewers how to create the cutest cartoon style characters in matter of minutes, and is in fact today (21st May 2020), attempting to break a Guinness World Record for the World’s Largest Art Lesson.
The most wonderful Grayson Perry is hosting his Art Club show on Channel 4. Every week there is is different theme and the great British public share the most incredible creations with a few talented devils being invited to share their masterpieces in Grayson’s future exhibition. It’s dedicated to a theory (one I agree with) that art can help to express how we’re feeling, and through expression we deliver a bit of positive therapy, which at the moment can only be good thing. This too being #mentalawarenessweek, we are firmly behind anything that helps in challenging times!
Following this positive theme, creativity is blooming in the beauty space too; with painting nails seeming to be the easiest way for us to express our artistic tendencies. The eclectically beautiful Harry Styles gets the award for nail/outfit matching in his video for Watermelon Sugar and as we know, Harry is big fan of a bit of polish and nail art. The super talented Britney Tokyo decorated Styles’ nails to promote his new album - Fine Line (his album title) Kiwi. Cherry. Watermelon Sugar and Strawberry (a nod to a line in Watermelon Sugar) all expertly crafted on to well manicured, short nails.
Over the last few months, Google has seen a 250% increase in the search term ‘How to paint your own nails’ and Instagram is (to date) pulling in a huge result of 12.6k for the hashtag #lockdownnails. Nail art is seeing some great trends coming through for spring / summer that are super easy to do with all the kit you might have at home (top tip: do not use Tip-Ex) or if you are feeling more creative, you can invest in the essential gels and decorative paraphernalia. Our fave trend currently is the simple daisy – easy to do yourself, an expression of springtime, better times to come and as cute as flip.
All this creativity is helping us with some daily positive vibes which we definitely all need at the moment. Have fun picking up an old skill or trying something new for the first time - we will be giving those nails a go although not sure they will look at pretty as Harry’s do…..
THE BEAUTY BRAND COACH