A QUICK GUIDE TO DEVELOPING A NEW BEAUTY PRODUCT
Want to launch a new beauty brand, or wondering how to grow your existing one? Don’t know where to start?
We’re a small but mighty team of beauty industry experts, who love working with entrepreneurs to help bring their brands to life.
A BIT ABOUT US
Sam, our lovely founder, has a wealth of experience working for beauty retailers and design agencies, and has built a team of experienced product development specialists to offer a full end-to-end service for a success beauty launch.
So where do conversations usually start with our clients looking to bring their beauty ideas to life? The most important stage of all - THE PRODUCT BRIEF….
BUILDING THE BRIEF
The quality of a beauty product brief developed at the beginning of any beauty development launch will define how smoothly the project runs.
We aim to walk through all aspects of a new product brief that will define a clear vision for the product, from concept creation through to carton board spec. Whether its claims, ingredient traceability or fragrances, we aim to outline what really matters to each unique product and brand. This process often helps to drive forward innovation and help make sure the product really stands out against the competition.
BUDGETS AND COMMERCIALS
Spending time at the beginning of a project discussing all potential project costs is key. Honesty and transparency is key here so that we rule out what isnt going to add value, and make sure we cover off all the must-have spend with clear reasoning of why its needed.
FINDING THE RIGHT MANUFACTURING PARTNER
Whether the priorities are COG, sustainable credentials or the manufacturer location to support supply chain requirements, its key that the brand and manufacturer are aligned in values and expectations.
Often the response to brief from manfacturers will give an early indication on who really “gets” you and your brief, and what you want to achieve. You may be working with the manufacturer for many years so its important to get this decision right!
DESIGN
The exciting bit! The look and feel of any beauty product cannot be underestimated. It showcases who the product is targeted at, the quality of the product, the sustainability ethos of the brand…basically it’s key to nail this for your brand launch.
At this stage you also need to be clear on your vision for key messaging on your product is critical e.g. product claims and brand comms. We can support you to create a knock-out brief for a designer to get to work. We also have some amazing design partners who have years of experience working on beauty product design, so you can land a on-brand pack design to grab your customers attention vs the competition.
PROJECT MANAGEMENT
So you’ve got your brand positioning, product brief and manufacturing partner lined up. What comes next?
From formulation and packaging approval, critical paths, claims testing regulatory support, artwork creation…..every aspect of a beauty product launch needs to be managed to launch on time and on budget. We can help you plan for what to expect and how to keep your launch on track.
SETTING UP FOR A SUCCESSFUL LAUNCH
As a skincare brand owner herself (hi Clear Skin Days!) Sam Murton has first hand experience on what is needed to set up for a strong brand launch.
From website creation, sales support for beauty bricks and mortar and e-retailers, warehousing services, drop-ship services, introductions to beauty PR partners, amazon account support - basically we can help with anything that you might need outside of the actual product launch to help hit your commercial targets. Even if you have already created your product, we work with existing brand owners to help elevate your brand in market.
ANYTHING ELSE YOU NEED!
Product photography? Product mock-ups? Translations? Anything that you might need to support your beauty brand is possible.
If you would like to find out more about the beauty coaching and beauty support services we can provide get in touch for a chat.
THE BEAUTY BRAND COACH